YOU SEE POTATOES

We see Potential

We are The Fritten. A creative consultancy for brands, companies, and investors. We believe every business holds more potential than it shows on the surface – like a potato. Our job is to turn that into fries: loved, snackable, and made to be shared.

Oh, and “Fritten” is what we call fries in German.

NOT JUST TASTY

100 g Fritten are worth 10× more than 100 g of potatoes.

What we bring
to the table

    • Strategic consulting with an entrepreneurial mindset.

    • Hands-on experience from agency, brand, and corporate perspectives.

    • Collaboration with decision-makers from mid-sized to global companies.

    • Expertise in brand management, communication, and innovation.

    • A deep understanding of markets, trends, and pop culture.

    • Clarity in a fast and complex world.

    • Systematic approaches that truly move brands and businesses forward.

    • Creative methods for innovation, differentiation, and growth.

    • Spotting emerging topics early and translating them for brands and organizations.

    • Workshops, frameworks, and playbooks for teams and leadership.

    • Ideas that inspire courage and spark change.

    • Campaigns with cultural and social relevance.

    • Positive narratives for brands and people.

    • A drive to connect relevance with real impact.

    • Using creativity as a tool for progress.

THE FOUNDERS

Leonie Schüssler

Strategy. Trends. Optimism.

„We don’t focus on problems. We push boundaries and uncover opportunities that lie beyond the obvious.“

  • Leonie is co-founder of The Fritten and the driving force behind the strategic work. Her signature strength: translating pop culture, future trends, and cultural insights into strategic levers for relevance and long-term impact.

    Before founding The Fritten, Leonie worked at Ogilvy and Leo Burnett, and spent many years on the brand side, holding senior roles at ZOEVA, cosnova, and Henkel. As an intrapreneur, she co-founded two cosmetic brands and, in 2016, launched her own sustainable fashion label.

    Leonie stands for a rare blend of analytical clarity, empathy, and entrepreneurial courage. Her passion lies in exploring how brands and organizations can stay culturally relevant - and use that relevance to drive real change.

Siyamak Jung

Concepts. Ideas. Emotions.

„The world gave us potatoes. Creativity turned them into fries. We make sure that same creativity opens up new business fields, products, and services.“

  • Siyamak is co-founder and creative lead of The Fritten. He uses storytelling and ideas to unlock new perspectives for brands, products, and business models – far beyond traditional advertising.

    Born in Iran and raised in Germany, Siyamak first expressed his creativity through rap before entering the advertising world at the Berlin agency Heimat. He later worked at thjnk, BBDO, and most recently as Chief Creative Officer at Ogilvy. Over the years, he has created pioneering and internationally awarded campaigns for brands such as Audi, Hornbach, IKEA, and Deutsche Bahn.



    Siyamak stands for creative depth with purpose and believes that ideas can transform both business and society. His strength lies in finding creative solutions where others see only challenges.

Niels Verlemann

Consulting. Impulses. Trust.

“100 g of Fritten are worth ten times more than 100 g of potatoes. That’s why we dig deeper — to truly understand and use creativity to make businesses more valuable.”

  • Niels is co-founder of The Fritten and leads the entrepreneurial growth and development of the company. As a consultant with a sharp eye for business and transformation, he combines creative ambition with measurable impact.

    Over 15 years at the creative and digital agency ENVY, he shaped client relationships and strategic development, most recently as Managing Director. International brands such as Audi, Cupra, and F.A.Z. trusted his strategic compass. His path from intern to Managing Director says it all: for Niels, substance matters more than show.

    His passion lies in connecting creativity with tangible business value. For him, ideas only matter when they make an impact: in markets, inside the company, and in results.

SERVICES

We help clients become what they could be.

Our creative 
fields of impact.

Brand &
Positioning

Focus:
Strategic brand development, identity, differentiation, corporate value

Products &
Services

Focus:
Innovation, value creation, user-centricity, new offerings

Activation &
Experience

Focus:
Visibility, communication, campaigns, experience, engagement

New & Existing Audiences

Focus:
Growth, relevance, segmentation, community, data

Society &
Sustainability

Focus:
Responsibility, future readiness, transformation, impact

CONTACT

DO YOU WANT TO

FRY HIGH?

FRESHLY FRIED

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